Today, March Madness is a billion-dollar business, but it was not always thus. When March Went Mad (Times Books) by Seth Davis tells the story of the one game that contributed to making college basketball a huge draw: the 1979 tournament final, in which Magic Johnson’s Michigan State Spartans played against Larry Bird’s Indiana State Sycamores. Davis tells the story of the season and of two great players who would go on to success in the NBA.