It often has been assumed that sex and violence sell. This may not be true. According to an article widely reported from the Psychological Bulletin, violent and sexually oriented television programming actually impairs memory and ends up distracting from the advertising. The author of the study said, “It never helps to have violence and sex in commercials. It either hurts or has no effect at all.”
Mike Shannon is dean of the Russell School of Ministry and professor of preaching at Cincinnati Christian University in Cincinnati, Ohio.
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